ISKU Middle East Story
It all began from EXPO 2020, starting from the insight of the importance of visual details and the message we try to convey with them. Colours, lights, and the distinct sensations deriving from the materials we select, have the capability to immerse and engage the guest of the thought through and well-designed interior. The visual impact is the first impression that the space can provide, and it sets the tone for the energy and mindset within.
For taking a step beyond, it is not only the satisfaction for eye but also the peace of mind. By making conscious decisions on sustainability, quality, and safety, we release the burden of guilt, and we sign off the whole process of making, all the way to the source of the materials. Hence, not only what you see, but what you feel.
This was the inception of the story behind the new ISKU Showroom in the Dubai Design District. As a continuation from EXPO 2020, D3 was a natural choice to move into the industry community. With the strong roots in Finnish soil, ISKU, together with it’s partners, we saw the opportunity to come up with something never seen before.
Finland is a country of four distinct seasons. These seasons come with the complete mood board for interior designer. Not only temperature, but colours, lights, texture, and the whole spirit walks hand-in-hand with the seasons each year on a journey around the sun. For the energy of the Showroom, these four seasons shape the main visual concept of it.
Finland is a country of sustainability ranking first in the [Sustainable Development Report 2022] among all 193 member states of UN compared with the 17 SDGs. Sustainability is not self-explanatory, but it is considered on a holistic level in the nation. Based on [2022 Social Progress Index], Finland ranks first also in the category of Environmental Quality and positioning high in Inclusiveness, Water and Sanitation, and Personal rights, to name a few. In conclusion, Finland makes a great platform for a modern era interior designer focusing on mindful choices for visuals but also beneath the visual surface. For every supplier in the Showroom, sustainability is the profound value base in the background.